While roaming around the shops inside a mall, people generally look for advertisement hanged or taped to a wall. There are some advertisement on stairs and escalators, not only to save space for advertisement but also to give them a unique look. By the good and correct use of lighting and colors, a simple poster stuck to floor might look a real 3d object from the top of stairs.
in Concept & ideas - 18 Oct, 2010
Advertisement on Escalator & Stair